An independent consultancy
combining the art of communication
with the science of perception
to create connection and change.
Core Services
Executive Communications
Thought Leadership
Communications Leadership
Elevate or turnaround client and stakeholder engagement, or optimise team performance.
Communications Strategy
Business Growth
Confidently and credibly communicate a vision that meets personal and professional objectives.
Start or shape a conversation to grow reputation and consideration.
Organise finite resources to achieve your most important business priorities.
Showcase your expertise and capabilities to win and retain work that matters.
Sam Allert
Chief Executive Officer
Reckon
Symon was never afraid to bring creative ideas to the table, and I loved that he always tied them back to our business objectives. He commanded the respect of his team and client stakeholders which always made our collaborations efficient, effective, and exciting.
Former Partner
QuantumBlack, AI by McKinsey
I really valued how Symon built trust through collaboration, and pushed the thinking of our communications approach. He strikes the right balance of creativity and pragmatism, can rally executives around a common goal, and is always focused on the real outcome for the individual and business.
Justin Westcott
EMEA Chief Operating Officer
Edelman
Symon was a dream to work with. Smart, curious, creative, and always hungry to learn. Beyond being a top bloke, he was also a very reliable and professional client and team lead. He was also an action man. Not in the lever in the back of the head to make the eyes move kind of way, but in his determination to do things and to see them through. Specifically, he had a knack of taking his passions and interests and then turning them into real commercial value. Whether that was founding the London Technology team's podcast, Sideload (still going strong today), or kicking off our Health Technology division.
Dan Chamberlain
Head of International Communications Campaigns and Operations
Amazon Web Services
Symon is an exceptional leader. During our collaboration at Amazon Web Services he and his team helped transform the communications function from tactical and opportunistic PR, to leading a clear and consistent narrative to build the company's reputation.
What is qualia?
Qualia is an individual’s conscious experience. It recognises that no two people experience the world the same way.
Two people can agree that this balloon is green. But its ‘greenness’ is unique to the individual. As is the story behind a photo, the meaning behind a message, or the power of a song.
This perception - the stories we tell ourselves - is filtered through biology, history, expectation, fear, and more.
It elicits emotions that build ideas, inform meaning, and drive action.
Why work with Qualia Advisory?
Qualia Advisory recognises that the conscious and unconscious signals we send and receive result in deeply personal, emotionally-driven experiences that shape understanding and guide behaviour.
I combine the art of communication with the science of perception to help others understand and improve the signals they are sending, to create connection and change.
Symon Madry
Founder & Director
From enterprise to startup, I have spread ideas, elevated brands, shifted products, and distinguished individuals.