What is Qualia?
Qualia is an individual’s conscious experience. It recognises that no two people experience the world the same way.
Two people can agree that this balloon is green. But its ‘greenness’ is unique to the individual. As is the story behind a photo, the meaning behind a message, or the power of a song.
This perception - the stories we tell ourselves - is filtered through biology, history, expectation, fear, and more.
It elicits emotions that build ideas, inform meaning, and drive action.
Why work with Qualia Advisory?
Qualia Advisory recognises that the conscious and unconscious signals we send and receive result in deeply personal, emotionally-driven experiences that shape understanding and guide behaviour.
I combine the art of communication with the science of perception to help others understand and improve the signals they are sending, to create connection and change.