• For 20 years I have through numerous agency and in-house roles in both the UK and my native Australia worked with . My work includes:

    • Developing CxO and Executives platforms that drove customer conversations via direct engagement, keynotes, events, and top tier media.

    • Helping Exterion Media, the UK out-of-home media company, retain the £2bn London Underground advertising contract, working directly with the ExCo to lead the integrated communications agency team.

    • Concepting and leading the award-winning “In the Zone” campaign for Reckon, the ASX-listed software provider, wrapping psychology around regulation to drive product sign ups, lift trials, and reduce average trial cost.

    • Leading a multi-market European team for Cochlear, the ASX-listed medical device producer, to launch the world’s first made-for-iPhone cochlear implant via “The State of Hearing” platform.

    • Turning around and growing a 12-strong agency team by 50%+ fees year-on-year.

    • Winner, PR Professional of the Year (Agency), CommsCon, 2020

    • Winner, Best B2B Campaign, PRIA Golden Target Awards, 2019

    • Winner, Best B2B Campaign, PR Awards Asia, 2020 

    • Winner, Best PR Initiative, Australian Self-Medication Industry Awards, 2011

    • Winner, Consumer Marketing - Products, PRIA, NSW State Awards for Excellence, 2012

    • Graduate Diploma of Psychology, The University of New South Wales (2026)

    • Bachelor of Media (Writing), Macquarie University

    • Advanced Negotiation and Influencing, Australian Graduate School of Management

    • Managing Psychosocial Risk at Work, Australian Graduate School of Management 

    • Behaviour Design Boot Camp, BJ Fogg

Symon Madry
Founder & Director

From enterprise to startup, I have spread ideas, elevated brands, shifted products, and distinguished individuals.

But what you should really know is that I think about perception - a lot.

How do people perceive time? Does word selection impact reaction? What story does a photo tell? How do others ‘see’ and process numbers in their mind?

It led to a 20 year career in communications, shaping the public perception of people and organisations in Australia, the UK, and across the world. I did this for Amazon Web Services, BAE Systems, Dropbox, eHarmony, Google, McKinsey & Company, Microsoft, Motorola, MYOB, National Australia Bank, NBN Co, Palo Alto Networks and many others.

I then sought to underpin my communications experience with studies in psychology.

Because I believe the ability to be understood by, and motivate others, is one of the most important and powerful skills one can have; and that combining the discipline of communication with the science of perception is the most effective way to do it.